Intro

This project involved redesigning a residential property to optimize it for short-term rentals on platforms like Airbnb.

Goal

To maximize the profitability and guest satisfaction of the short-term rental property by creating a visually appealing, functional, and competitive space.

Challenges

• Balancing guest appeal with unique features: The design needed to attract a broad range of guests while offering distinctive elements to stand out in a competitive market.

• Aesthetics vs. Functionality: Achieving a visually stunning design while ensuring the space is practical and user-friendly for Airbnb guests.

Solution

• 3D Visualization: Utilized 3D rendering software (Live 3D Home) to create a realistic virtual representation of the redesigned home, enabling clear visualization and client feedback before implementation.

• Cross-functional Team Management: Led a team of four individuals responsible for home repairs, painting, cleaning, and furniture setup, ensuring timely and budget-conscious project completion.

My Role

• Product Vision & Strategy: Defined the project vision, conducted market research, and formulated business hypotheses to guide the design process.

• Stakeholder Management: Effectively communicated project goals and progress to the client and team members.

• Execution & Coordination: Managed all aspects of the project, including design, procurement, and on-site execution.

Results

• Successful Launch: The redesigned property was successfully launched on Airbnb, resulting in immediate booking requests.

• Enhanced Profitability: The property achieved a significant increase in booking rates and revenue compared to its previous state.

Insights

• Product-Driven Approach: Emphasized a product-centric approach throughout the project, from initial concept to post-launch analysis.

• Continuous Improvement: Recognized the importance of ongoing user feedback and iterative improvements to enhance the guest experience.

• Key Considerations: Highlighted the critical factors for success, including clear goal setting, thorough planning, effective team management, and a focus on both aesthetics and functionality.

Key Takeaways

This project demonstrated my ability to:

• Define and achieve clear project goals.

• Lead and motivate cross-functional teams.

• Manage budgets and timelines effectively.

• Conduct market research and analyze data.

• Deliver a successful product that meets user needs and exceeds expectations.