Intro & Goal

Build a prototype for an NFT market place that provides a more secure and fast way to make fractionalized investments in diverse asset classes.

Challenges

One of the main challenges will be ensuring the scalability and efficiency of the marketplace. As the popularity of NFTs grows, there will be a large influx of users and transactions, which can put a strain on the system.

Another challenge will be ensuring the security of transactions and user data. As NFTs are based on blockchain technology, there is a higher level of security than traditional transactions. However, there is still the risk of hacks and other security breaches.

User experience will also be a challenge, as many people may not be familiar with NFTs or the concept of a marketplace for them.

Solution

To solve this challenge, it may be necessary to implement a scalable architecture that can handle a high volume of transactions. The marketplace should also implement robust security measures, such as encryption and multi-factor authentication. Lastly, the platform should provide clear and concise instructions on how to use the platform, as well as offer customer support to help users navigate any issues they may encounter.

My role

As a product owner, I am responsible for creating user stories, conducting user research, and overseeing the product design process for our NFT marketplace prototype. I worked closely with our UX/UI designer to ensure that our prototype meets the needs of our users and provides a smooth and intuitive user experience.

In terms of user stories, I worked with our team to identify the key features and functionality that our users will need in order to use our marketplace successfully. I then created user stories that articulate these requirements in a way that can be understood by our development team. User research is an important part of my role as well, as it allows me to gain a better understanding of our users’ needs and how they interact with similar products. This information is used to inform the product design process and ensure that our prototype meets the needs of our users.

Results

After completing the prototype for our NFT marketplace, we were able to identify key pain points and areas of concern.

One major feature that stood out to users was the ability to easily search and filter for specific NFTs based on various criteria such as artist, genre, and price range. This functionality was not only convenient for buyers, but also helped sellers increase potential visibility and drive sales.

Overall, the completion of our prototype and subsequent user testing allowed us to create a functional and user-friendly NFT marketplace that meets the needs of our target audience.